Research Runner is providing high quality lead generation services for the United Kingdom’s largest specialist retailer of wine, Majestic Wine – and we’ve had some fabulous results.
Appointment setting: KPI Summary
- 249 qualified meetings generated
- 15% conversion rate of meetings to new business wins
- 27 acquired new customers within primary target audience
- 2 new customers generated from trial of ‘hard to reach’ corporate audience segment (B&I)
- 3:1 estimated campaign ROI (based on all customers spending for 12 months)
Their pipeline value increased c.23%, when comparing averages pre and post the campaign launch. Our average won account value is 15% higher vs sales team-driven outbound activity and our conversion rate is 5% higher than sales team cold calling activity using the same data source. Research Runner’s campaign also created a tender opportunity with Bath RFC!