Research Runner is providing high quality lead generation services for the United Kingdom’s largest specialist retailer of wine, Majestic Wine – and we’ve had some fabulous results.

Appointment setting: KPI Summary

  • 249 qualified meetings generated
  • 15% conversion rate of meetings to new business wins
  • 27 acquired new customers within primary target audience
  • 2 new customers generated from trial of ‘hard to reach’ corporate audience segment (B&I)
  • 3:1 estimated campaign ROI (based on all customers spending for 12 months)

 

Other highlights

Their pipeline value increased c.23%, when comparing averages pre and post the campaign launch. Our average won account value is 15% higher vs sales team-driven outbound activity and our conversion rate is 5% higher than sales team cold calling activity using the same data source. Research Runner’s campaign also created a tender opportunity with Bath RFC!

 

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