Email opening rates increase during lockdown: B2B sales tips for email campaigns During the COVID-19 pandemic, we’ve all been confined to our homes – which makes us even more reliant on our phones. That’s why it’s not surprising that email open rates have increased, and emails are now being…
Bye-bye B2B! Hello ‘B2P’: The Business-to-People Approach Business-to-business sales and marketing far too often feels robotic, with companies relying on automated processes and hiding behind technology. But remember that sales and marketing are all about psychology in the end, so it’s always important to recognise that you are communicating…
Let’s talk about ANYTHING else: exploring the positives Is anyone else getting tired of hearing about how things are ‘in these unprecedented times’ and how everyone is ‘coping during this challenging and uncertain situation’? It is true – that is what we’re all facing – but the rhetoric that is…
Adapting your B2B Sales Strategy During the Pandemic It’s likely that the handshake is a distant memory that we may not again experience for a long time to come. The COVID-19 pandemic has completely disrupted not just daily life but especially business practices for everyone including sales professionals. Most companies…
Research Runner Rescue Team on hand with Sales Relief Packages Lead Generation Sales Aid Packages now available for a limited time – contact our support team now to keep your business on track. We’re facing an unprecedented situation due to the COVID-19 global pandemic. It’s impacting not only the health…
Due to the current situation surrounding COVID-19, we would like to assure you that the team at Research Runner is doing everything we can to continue to provide high quality service, whilst ensuring our people and clients remain as safe as possible during these difficult times. Following the government’s latest…
Marketing matters – Building a website Growing your business and building a website that attracts customers should be a priority for all business owners. Investing in marketing is key to building a website and optimising your social media efforts. Without it you are allowing your competitors to get ahead of…
A day in the life of… A day in the life of any profession can be an eye opener. I am not suggesting that a day in the life of a sales person is any more difficult than that of doctors, nurses, police or fire fighters. On the contrary, the…
Presentation anxiety We have all experienced that feeling in the pit of our stomachs just before we give a presentation or speech. There are those who appear to ooze confidence when speaking in front of crowds and those who find public speaking extremely daunting. Trust me, even those that appear…
Disqualify or not to disqualify Most, if not all sales professionals are familiar with the term ‘disqualifying prospects’. It is a skill that comes from years of practice, experience and knowing your clients. Saying ‘no’ is easier said than done. After all, it goes against a sales persons instinct to…