Used by over 500 million professionals, LinkedIn surely has to be the number one business social network? So why is it, when your experience, knowledge and profile is out there for millions of potential employers and clients to view, do so many users fail to keep their profiles up to date? Your profile strapline says one thing, but your experience and job role says another. Keeping your strapline current and correct will attract the right prospective employer or client, it is your way of selling yourself, putting yourself out there. In today’s social media frenzy, sites like LinkedIn, Facebook and Instagram are being used by employers and business clients to look you up before they even let you through the door. So keep yourself LinkedIn or you may lose out!

1/8/2017 – Heidi Bryant