Using a CRM System for Lead Generation

Customer Relationship Management Systems, or CRMs, are a key sales tool when it comes to lead generation. Understanding your target audience and which leads are cold, warm or getting warmer is vital for nurturing leads and developing a successful sales cycle.

Some sales teams find using a CRM system to be time consuming and an added bit of admin, but we understand the importance of keeping our CRM up to date and accurate. This ensures that we are reaching out to the right people, at the best times, in order to successfully generate leads for our B2B clients.

Research Runner’s CRM system

Our many combined years of experience in lead generation means that we benefit from a large global CRM database that we have generated over the years.

Our database is extensive and updated daily, which provides us with a great advantage as a starting point for identifying exciting sales prospects for your business.

The database includes a wide variety of sectors, industries, job titles and up-to-date contact information for key sales prospects to help us generate leads for all types of clients, from market research companies to public relations to manufacturers.

Compliance and privacy

We also understand the need for a confidential relationship with our clients and their leads, so our CRM system is also compliant with GDPR (General Data Protection Regulations). Research Runner always follows current GDPR regulations, ensuring our clients’ personal data is protected.

Let our CRM system work for you

If your sales team is fed up with trying to manoeuvre their CRM system or is finding that they are reaching out to the wrong audience, why not let Research Runner take over your lead generation and leave them to do what they’re best at: selling!

Get in touch to discuss your sales goals and to learn how we can help with your B2B lead generation.