Defining qualified leads
Our lead generation services work so effectively because we understand the importance of the most crucial part of the sales journey: qualifying the lead.
There is no point in reaching out to businesses who aren’t the right target for a B2B lead, which is why we ensure that the leads we generate for our clients are always high quality, relevant leads that convert into new business.
We work closely alongside our clients to confirm the definition of a good, qualified lead for their business.
What is a lead?
Our idea of a qualified lead is contact with the right person, at the right company, who is genuinely interested in doing business with you.
We will discuss with you what type of company is most likely going to be interested in your product or service. The following details are all crucial to understanding what a decent, qualified lead will look like:
- Industry and sector
- Company size
- Company profit
- Job title of the decision maker within the company
- Current market conditions
Our sales team will also go through your current customer patterns to understand the sales cycle and to really immerse ourselves into your business with a solid understanding of the sales conversion process.
Research Runner believes in clear, consistent communication, and will always be proactive with your feedback to deliver an effective sales strategy.
Get in touch to discuss how we can pinpoint the best quality leads for your B2B business.
