4 reasons why buyer intent data is essential for B2B businesses

Buyer and customer data is essential for a successful B2B lead generation strategy. Intent data can help B2B businesses understand their audience better and offer them appropriate services at every step of the buying funnel.

Ever since the pandemic, there has been huge growth in digital sales for B2B businesses and B2B buyers have almost fully moved to digital transactions and connections. Our lead generation experts have always used data to help B2B businesses reach their target audiences and fuel our strategies.

Let’s explain what buyer intent data is and why it is so important for your B2B lead generation strategies:

Customers search for your services, products, or ways to solve their problems online, and that is what buyer intent data is: detailed information about your prospect’s intentions that you can use to your advantage. Here is how:

Identify customers as early as possible

With intent data, we can identify your prospects and initiate a contact early in their buying cycle. Thousands of online users might have the potential to buy your services but by analysing intent data we can reach out to customers that have the intention of buying your services.

By identifying these potential customers so early your sales team is a step ahead of your competitors and has the benefit of communicating with a good quality lead.

Personalise your messages

In the current world of automation, adding personalisation to your messages is a massive positive. Utilising buyer intent data will give your sales team the advantage of personalising their message and better engaging with the lead by proving information tailored to them.

Our lead generation experts use buyer intent data to build strong relationships by knowing exactly the customer’s needs.

Content with a purpose

Content is king, and B2B brands can improve their content marketing by paying more attention to what customers want.

With intent data, you get to know when customers have the intent to buy or when they want to learn more about your services. That way you can create and offer them content with a purpose, the content they need and the information that is vital to them.

Relevant high-quality leads

Instead of reaching out to as many potential leads as possible, with buyer intent data your sales team can focus on leads with the intent to purchase, making your lead generation campaigns more relevant and as a result increasing conversions.

Customer intent data can help identify qualified leads quicker and cut through the noise of prospects that aren’t the right fit for your business.

B2B brands should rely on buyer intent data, and our lead generation experts have the expertise and technologies to collect this information and help you better understand your target audience.

Stop wasting your marketing budget on prospects that are less likely to convert and let us create intelligent targeting strategies that will focus on leads with an intent to acquire.

Get in touch today to discuss how we can help you reach the relevant leads that convert into new business.