Networking – the best way to market, gain insight and develop your business.
One of the most productive and rewarding ways of promoting your business is by networking. It’s a great way to advertise your business and put a face to your brand. We can sometimes feel comfortable hiding behind a phone, but for a more personable approach, it is important to put a face to a company.
There are seminars, conferences and training courses all around the world at some point in time for all types of business, such as food, drinks, finance, marketing, research and many more. There is always an opportunity to get out there and sell yourself.
A good sales person will know the importance of networking and how it can enforce a company’s reputation within their sector. It gives them a good insight into the competition and allows them to generate solid leads and relationships. Clients that may not have previously been interested in your product, may change their minds once they have put a face to the company and who they are dealing with, it promotes trust, loyalty and longevity.
It is important for you to send out your best sales person or if possible the MD themselves, someone who knows your business inside and out and who is confident enough to entice business your way. A member of the team that is personable, not over confident and someone who is smart in appearance, remember they are representing your business or brand and done well can open many doors and avenues into new business.
Networking is a great way of generating referrals not just for your company, but for other businesses that supply your company, it works both ways, even though you may not be able to offer a service, you may know someone who can. Not only does this help other business or clients, but will also give your company a good reputation for helping others and will pay dividends in terms of others referring your business.
Networking gives a window in to the workings of other business within your industry. We are constantly on the lookout for new ideas and ways of improving business. Networking is a great way to see how your competitors work and how they maintain and generate business. It is not a case of steeling ideas, but a good way of improving your own processes and image, customising ideas to fit your clients, standing out from the rest and becoming one of the major players within the industry.
Research Runner offers guidance and advice to sales teams that are looking to increase their pipelines and improve productivity in terms of lead generation and sales advice in all sectors. Please visit our website www.research-runner.com and contact us for further information and guidance.
25/01/2018 – Heidi Bryant
